It's what BPC recommends for first-timers – the website quips: "It's tough to go from zero to liquid, so we did you a solid" – and I figured it was a sane level of commitment for a n00b like me. There's also a program called "Juice 'Til Dinner" that supplements four bottles of juice with a modest vegan meal at the end of the day. But the convenience of having your juices show up in front of you first thing in the morning makes it much harder to cave and eat a bagel. It is expensive though, between $65 and $90 per day – and much of high price comes from shipping costs. The bottles are delivered to your home or your office in the mornings in a box stuffed with freezer packs. I'm surprised there isn't an iPhone app.īluePrint Cleanse offers several different programs, most of them involving six bottles of juice per day. They send you encouraging e-mails while you're juicing. The website is filled with crisp, hip copy and gentle FAQs. Secular, cash-positive individuals without the knowledge, time or kitchen appliances necessary to do a juice cleanse themselves will consider it a fun adventure. It's aimed at neo-crunchy urban types, the people who dabble in yoga, drink from Klean Kanteens and frequent the sandwich counter at Whole Foods, but who stop short of extremes like Reiki, veganism and Phish tour.Įssentially, the BluePrint Cleanse provides an easy path into the world of juice-as-enlightenment. So the marketing around BluePrint Cleanse is kind of brilliant. But the practice often gets mixed up with religious dogma or hairy hippie hogwash that turns most people off. People have been cleansing or fasting for health and spiritual clarity for centuries. Those hip to the practice call it a juice cleanse, and they describe the light, energetic glow it provides in the same terms the rest of us reserve for illicit substances or orgasms. But consuming nothing but juice for five or six days? That seems a little, I dunno, totally insane. Lemonade on a hot mid-summer day, a pitcher of fresh OJ at Sunday brunch, POG and white rum on ice.
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